By Lori Sylvia

EVP, Marketing

Red Bend Software

As we head into the Independence Day weekend, I wanted to share some thoughts on the mobile industry’s own move toward independence. Remember Will Smith’s blockbuster movie from the summer of 1996? Thanks to mobile consumers, our own version of this movie is playing out before our eyes. I’m referring to the independence of software from hardware.

Consumer demand for new applications and services is “opening up” the mobile phone and creating a separation between the software that drives the user experience and the hardware it runs on. Software has become more important than it used to be, driven by consumer interest in downloading applications. But we know that software is much more than just apps. It’s also responsible for the core functions of the phone like browsing and messaging, and for the key enablers that power mobile services like navigation and music.

Consumers are forcing us in the mobile industry to think differently and act differently if we are to meet their needs for a personalized user experience. And software is at the core. For the mobile phone to truly be personalized, the software must become independent of the hardware, so that it can continuously evolve to meet consumer’s changing needs.

In the current model, there are multiple software creators that make up a phone, and the OEM serves as the systems integrator. All too often though, the OEM as systems integrator has the unintended consequence of serving as a bottleneck for new innovation and enhancements that come from the software creators and service providers.

Once the phone has shipped, the OEM uses firmware over-the-air (FOTA) updating to deliver a new version of software. To do this, the OEM must aggregate software updates from all of the software creators that contributed to the phone. Most OEMs will use FOTA to update the phone’s software from 1-3 times during the phone’s lifetime. This usually happens within the first year of launching the phone. After that, the OEM reassigns the engineering team to develop a new device.

Don’t get me wrong—I’m the first to tout the benefits of FOTA. Red Bend is the leader in FOTA with more than half a billion FOTA-enabled devices shipped. FOTA is extremely good at what it was designed to do, and that is to provide a more efficient and cost-effective way of performing software maintenance.

It’s not that FOTA has become less valuable to the mobile industry. It’s that software has become more valuable than it used to be. Therefore, the need to manage the software assets both discretely and dynamically throughout the phone’s lifetime has become critical to meeting consumer demand. The paradigm must change.

Mobile Software Management (MSM) changes the paradigm. With MSM, each player in the mobile industry—OEM, operator and ISV—can independently control its own software assets on the mobile device, and can break the bottleneck of the current model.

The way to achieve this is for the mobile phone to have multiple software owners, not one. The OEM can own the phone’s core functionality, the operator can own the key service enablers and the ISVs can own the applications. So, while the OEM serves as the systems integrator, it can then leverage the other players to be responsible for their software assets after the phone ships. This will result in a phone that is constantly evolving and whose software features, services and applications can be personalized to the consumer’s preferences.

The OEM can even delegate some or all of its responsibility for the phone’s core functionality to the individual software creators. For example, the OEM can enable the web browser provider to update and manage its browser without affecting the other software on the phone.

The technology to enable this level of software independence exists today with Red Bend’s vRapid Mobile solution for managing software components over the air (SCOTA). Several mobile industry leaders including DOCOMO are already moving to adopt the technology. With a SCOTA-enabled phone, consumers can subscribe to new data services or download the latest applications regardless of the phone’s pre-existing capabilities. The result is that more revenue is generated per subscriber throughout the phone’s lifetime. And at the end of the phone’s lifetime, the consumer has been delighted and grown loyal to the experience she received.

There is a legitimate question to be asked: why would the OEM share or delegate its responsibility for managing the phone? The answer: to stay competitive. OEMs can leverage their supply chain (ISVs) and retail channel (MNOs) to share in the responsibility to keep the consumer satisfied, and ultimately keep their phone actively used and generating new revenues. The current status quo is a losing proposition, where OEMs generate nearly all their revenue once every two years when a new phone is purchased. If the OEM wants to stay relevant as the systems integrator, it should take a dynamic approach to this role, where software creators can update their software during the phone’s lifecycle. If not, OEMs will struggle to keep up with consumer-demanded Internet services and new applications, and will face eroding brand loyalty when the consumer grows dissatisfied and buys a new phone from a competitor.

Let’s be truthful: the replacement cycle has not shortened, and in some markets it has even lengthened due to the economy or regulatory changes that have caused consumers to spread their investments over longer periods. Let’s be truthful on another point: phone hardware doesn’t last that long. And the OEMs will always encourage new purchases with their latest designs. Today it’s the touch screen. Next year it will be something else.

Independence Day is coming to the mobile industry. Consumers are driving this change with their increasing demand for software. The technologies are ready to enable a truly personalized mobile phone whose software is continuously enhanced and dynamically personalized. Those players in the mobile industry who embrace this new model will win with loyal consumers and new revenue streams.

Stockholm, Sweden - Net Insight, a leading developer of efficient and scalable optical transport solutions for media, broadcast and IP networks, has received an additional order from one of the world’s largest sports broadcasters to extend its distribution network.

The broadcaster has relied on Net Insight’s Nimbra platform for several years to enhance its sports network.

“We are delighted to be selected once again by this broadcaster,” said Fredrik Trägårdh, CEO of Net Insight. “The Nimbra has proven to be the best solution for demanding contribution networks for live sports coverage all over the world.”

Net Insight´s Nimbra platform offers the most efficient and versatile contribution and distribution platform on the market. The Nimbra platform meets the most demanding standards thanks to its unrivaled quality and real-time capabilities. With the highest network utilization, multicasting of all types of services and guaranteed quality of service it offers the most efficient, reliable and cost-effective network solution available today.

About Net Insight

Net Insight delivers the world´s most efficient and scalable optical transport solution for Broadcast and Media, Digital Terrestrial TV, Mobile TV and IPTV/CATV networks. Net Insight products truly deliver 100 percent Quality of Service with three times improvement in utilization of bandwidth for a converged transport infrastructure. Net Insight’s Nimbra™ platform is the industry solution for video, voice and data, reducing operational costs by 50 percent and enhancing competitiveness in delivery of existing and new media services. World class customers run mission critical video services over Net Insight products for more than 100 million people in more than 35 countries. Net Insight is quoted on the Stockholm Stock Exchange. For more information, visit www.netinsight.net

1 July 2009

Stockholm, Sweden - Net Insight, leading developer of efficient and scalable optical transport solutions for media, IP and broadcast networks, has received an order for a TV production and contribution network in Middle East.

This is a first order for a larger TV production and contribution network in the Middle East. The order exceeds a value of MSEK 10 and will be partially delivered during the second quarter 2009.

“Our partners are efficiently introducing our network solutions to new customers and new business opportunities”, says Fredrik Trägårdh, CEO of Net Insight.

The Nimbra platform is a versatile transport solution with several unique features for DTT and Mobile TV networks. In addition, Nimbra offers a flexible and cost-effective solution for delivering advanced multimedia services in Broadcast and Media networks and for IPTV/CATV distribution. TV operators deploying Digital Terrestrial TV based on the Nimbra platform not only get a DTT network but a multiservice transport infrastructure that opens up new business opportunities, turning the network into a very powerful media contribution platform.

About Net Insight

Net Insight delivers the world´s most efficient and scalable optical transport solution for Broadcast and Media, Digital Terrestrial TV, Mobile TV and IPTV/CATV networks. Net Insight products truly deliver 100 percent Quality of Service with three times improvement in utilization of bandwidth for a converged transport infrastructure. Net Insight’s Nimbra™ platform is the industry solution for video, voice and data, reducing operational costs by 50 percent and enhancing competitiveness in delivery of existing and new media services. World class customers run mission critical video services over Net Insight products for more than 100 million people in more than 35 countries. Net Insight is quoted on the Stockholm Stock Exchange. For more information, visit www.netinsight.net

Itron and Ambient Partner to Increase Smart Grid Functionality for Both Companies

LIBERTY LAKE, Wash. — June 30, 2009 — Itron Inc. (NASDAQ: ITRI) announced today it has signed a memorandum of understanding (MOU) with Ambient Corporation for integration of Itron smart grid and advanced metering infrastructure (AMI) solutions, and components, with Ambient Smart Grid® communications platform. The partnership enables a comprehensive and complete suite of smart grid functionality that Itron and Ambient will jointly market to utility customers.

Under terms of the agreement the companies will closely integrate Itron’s leading advanced metering application for the smart grid, OpenWay®, with Ambient Smart Grid communications technology to seamlessly connect legacy equipment as well as advanced smart energy applications to the nation’s power grid.

Itron North America senior vice president and chief operating officer Philip Mezey said, “This is further proof that the OpenWay architecture is adaptable to multiple networks in support of smart grid deployments. Building the smart grid requires unprecedented collaboration. Our partnership with Ambient will help both our companies extend smart grid benefits to more energy users.”

The agreement covers multiple technologies from both companies, including Itron ERT® technology, used for automated meter reading (AMR); as well as Itron Fixed Network and OpenWay RFLAN communications. The partnership leverages Ambient’s X-3000 node and AmbientNMS?, key components of Ambient Smart Grid solutions, and network capabilities utilizing Verizon Wireless’ cellular networks.

John J. Joyce, president and chief executive officer of Ambient, said, “This partnership brings together Itron’s core consumer and commercial AMI technologies with Ambient’s high-capacity communications network for a complete ‘utility to the home’ smart grid solution.”

Itron is a leading, global solutions provider to energy and water utilities, with more than 14 million OpenWay meters under contract.

Ambient designs, develops, and markets Ambient Smart Grid equipment, technologies and services.

About Itron:

Itron Inc. is a leading technology provider to the global energy and water industries. Our company is the world’s leading provider of intelligent metering, data collection and utility software solutions, with nearly 8,000 utilities worldwide relying on our technology to optimize the delivery and use of energy and water. Our products include electricity, gas, water and heat meters, data collection and communication systems, including automated meter reading (AMR) and advanced metering infrastructure (AMI); meter data management and related software applications; as well as project management, installation, and consulting services. To know more, start here: www.itron.com.

About Ambient Corporation

Ambient designs, develops and markets Ambient Smart Grid communications technologies and equipment. Using open standards-based technologies along with in-depth industry experience, Ambient provides utilities with solutions for creating smart grid communication platforms and technologies. Headquartered in Newton, MA, Ambient is a publicly traded company (OTCBB: ABTG). More information on Ambient is available at www.ambientcorp.com.

MARRIOTT TO OFFER TELEPRESENCE GLOBALLY, GIVING CUSTOMERS THE WIDEST ARRAY OF MEETING OPTIONS

Using AT&T Telepresence Solution, Marriott Will Increase Opportunities for Small Meetings Business and Create New Revenue Streams for Its Hotels

Bethesda, Md., — June 30, 2009 – Solidifying its position as the lodging industry technology leader, Marriott International (NYSE:MAR) is announcing it will offer telepresence technology in its hotels worldwide, using AT&T’s fully-managed AT&T Telepresence Solution. Cisco TelePresence™ technology will enable Marriott to offer customers the widest array of meeting options, whether in-person, virtual or both.

Telepresence is a rapidly growing and increasingly popular technology that enables small groups of less than 20 people to meet and collaborate in multiple locations worldwide in real time. By combining high-definition video, crisp, real time audio – no delays – and interior design for telepresence suites, groups feel as if they are actually meeting together in the same room, even if they are thousands of miles apart. (See video demonstration.)

“As the 24/7 world economy becomes more interconnected, the need to hold small global meetings that cross continents and oceans will only grow,” said Arne Sorenson, president and COO, Marriott International. “We believe telepresence will create more business meetings because people can travel shorter distances and easily connect with colleagues and clients around the world. The addition of telepresence meeting suites in our hotels will give Marriott a leg up on its competition.”

Initially, Marriott plans to locate telepresence meeting suites in 25 global gateway cities, including New York, San Francisco, Washington, Hong Kong, Shanghai, Frankfort and London, in its Marriott Hotels & Resorts®, JW Marriott Hotels & Resorts® and Renaissance Hotels & Resorts® brands. The first telepresence meeting suites are expected to go live at the end of October.

Marriott chose AT&T Telepresence Solution because it combines AT&T’s global communications networking capabilities with the Cisco TelePresence telepresence technology. The Marriott telepresence suites will also be able to connect to existing private Cisco TelePresence locations throughout the world through the use of the AT&T Telepresence Solution intercompany capabilities.

“Marriott is leading the lodging industry in using advanced technology to help extend the reach of meetings for participants in disparate locations,” said Ronald E. Spears, president and CEO of AT&T Business Solutions. “Working closely with Marriott, we are focused on delivering to Marriott hotels throughout the world the premier telepresence experience through the AT&T Telepresence Solution.”

Since early 2008, AT&T and Cisco have collaborated to enable the growth and use of Cisco TelePresence technology and services among businesses and organizations throughout the world. AT&T Telepresence Solution leverages the power of Cisco TelePresence to create a unique, “in-person” experience with the simplicity of making a phone call as well as provides a “meet me” feature with a highly-secure PIN code that simplifies intercompany calling. AT&T Telepresence Solution also offers multipoint functionality and reliable intercompany capabilities enabling multiple locations to connect with one another.

Click here for Marriott International, Inc. (NYSE: MAR) company information.

30 June 2009

About Net Insight

Net Insight delivers the world´s most efficient and scalable optical transport solution for Broadcast and Media, Digital Terrestrial TV, Mobile TV and IPTV/CATV networks. Net Insight products truly deliver 100 percent Quality of Service with three times improvement in utilization of bandwidth for a converged transport infrastructure. Net Insight’s Nimbra™ platform is the industry solution for video, voice and data, reducing operational costs by 50 percent and enhancing competitiveness in delivery of existing and new media services. World class customers run mission critical video services over Net Insight products for more than 100 million people in more than 35 countries. Net Insight is quoted on the Stockholm Stock Exchange. For more information, visit www.netinsight.net

Starwood Hotels and Tata Communications Partner to Roll-Out

TelePresence Rooms in Hotels Globally

TelePresence provides the experience of in-person meetings with participants in locations around the world

(SINGAPORE and WHITE PLAINS, NY) June 30, 2009 – Starwood Hotels & Resorts Worldwide, Inc (NYSE:HOT) and Tata Communications, a leading provider of the new world of communications, today announced a partnership agreement as part of an ambitious plan to roll out public Telepresence rooms worldwide.

The agreement will significantly increase Tata Communications’ network of public Cisco TelePresence rooms with 10 new facilities opening in Starwood hotels by the end of 2009. The first telepresence suites are planned for Sheraton New York Hotel & Towers, Sheraton on the Park in Sydney, Sheraton Centre Toronto Hotel, The Westin Los Angeles Airport and W Chicago-City Center. Looking ahead, Starwood anticipates expanding the offering to hotels in key international business markets like Brussels, Paris, Hong Kong, Singapore and Tokyo. Tata Communications Telepresence Service will provide Starwood and its guests an “in person” meeting experience with participants in rooms around the world.

“We believe that public telepresence rooms are the key to increasing the accessibility of telepresence beyond major company offices to their wider ecosystem of users - customers, suppliers, remote workers and business partners. Using managed telepresence services is ‘better than being there’ and helps companies hold more productive meetings without incurring travel and time costs. More team members can participate in meetings and collaborate around the world,” said John Landau, Senior Vice President Global Managed Services from Tata Communications.

“We intend to make telepresence available to as many users as possible with our global network of public telepresence rooms and our suite of managed telepresence networks services for businesses. Our partnership with Starwood is a major step towards making this vision a reality,” added Landau.

“Starwood has made a name for itself as an innovator in the hotel industry, and it is crucial that we continue to evolve our meetings offerings to address the needs of today’s consumers,” said Christie Hicks, Senior Vice President of Global Sales for Starwood. “The partnership with Tata Communications is yet another opportunity for us to bring innovative, cutting-edge technology to our properties, and add true value for our business and conference facilities’ guests.”

“With global companies under increasing pressure to foster productivity at the least cost, the need for public telepresence rooms is greater than ever. Telepresence that is available on a per use basis enables affordable, high quality communication for the small and medium business or remote/regional office worker. Because of the decentralized nature of business today, without public room deployments, telepresence can never achieve the critical mass needed to realize the full potential of this exciting video technology. Tata Communications is aggressively investing and building public telepresence rooms to help achieve this potential and meet the needs of the global workplace,” said Paul Waadevig, Senior Consultant on Unified Communications, Frost and Sullivan.

Cisco TelePresence provides life-like, high definition, conferencing facilities with superior audio, video and environmental qualities allowing participants to meet their colleagues, customers and business partners across a virtual table. The public facility offers users who do not have Telepresence rooms in their companies, access to this cutting-edge technology at an affordable per hour rental rate. Tata Communications has several operational public rooms in India (Mumbai, Bangalore (x2), Chennai, Hyderabad, Delhi and Gurgaon), UK (London) and USA (Boston), and has recently announced an agreement to manage a public room in Manila for PLDT in the Philippines.

Tata Communications is unique in offering a comprehensive Cisco-certified TelePresence network consisting of hosted and managed service within private networks, between the world’s first public rooms and soon, across an open global telepresence exchange. Later this year, Tata Communications plans to launch its Global Meeting Exchange service that will conveniently support business-to-business sessions between any telepresence rooms (public or private) subscribed to the service, regardless of the network service provider. This pioneering global service framework pushes Telepresence from being a private intra-company experience to supporting the strong demand for open inter-company sessions. European CEO Magazine named Tata Communications the Best Managed Telepresence Service Provider of the Year.

For further information on Tata Communications Telepresence Services and Starwood, visit

www.tatacommunications.com/telepresence or www.starwoodhotels.com

About Tata Communications

Tata Communications is a leading global provider of a new world of communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.

The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data center and collocation space worldwide.

Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in operators in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited), Nepal (United Telecom Limited), and subject to approval by the Chinese government, China (China Enterprise Communications).

Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange. (NYSE: TCL)

www.tatacommunications.com

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

Forward-looking and cautionary statements

Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications’ various filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.

Tokyo, June 29, 2009—Red Bend Software (Japan headquarters: Chiyoda-ku, Tokyo; President: Kazuhiro Abe), the market leader in Mobile Software Management (MSM), today announced that Fujitsu Microelectronics Limited (Headquarters: Shinjuku-ku, Tokyo; President: Haruki Okada) has licensed Red Bend’s standards-based device management (DM) software for Fujitsu Microelectronics’ WiMAX SoC and WiMAX chipsets. Fujitsu Microelectronics is a world leader in the design and manufacturing of semiconductors for WiMAX devices, such as mobile handsets, PC modems, mobile Internet devices and netbooks.

Under the agreement, Fujitsu Microelectronics has pre-integrated Red Bend’s device management software in its WiMAX SoC and chipset platform, allowing Fujitsu Microelectronics’ customers to quickly and efficiently implement standards-based device management in their WiMAX-enabled products. Red Bend provides the industry’s leading independent DM client that is interoperable with DM servers supporting standards from the Open Mobile Alliance (OMA), including the WiMAX Management Object used by the WiMAX Forum and adopted by leading WiMAX operators worldwide. Fujitsu Microelectronics is a founding member and board member of the WiMAX Forum.

“This agreement with Fujitsu Microelectronics represents the first WiMAX deal for Red Bend in Japan, and continues the rapid adoption of our device management solution by WiMAX chipset vendors, device manufacturers and operators worldwide,” said Kazuhiro Abe, President of Red Bend Software Japan KK. “Fujitsu Microelectronics selected Red Bend for its leadership in mobile software management and built-in support for WiMAX, making it easier and more cost-effective to integrate OMA DM functionality into any WiMAX-enabled device.”

WiMAX service providers face myriad challenges in provisioning millions of new subscribers as well as managing millions of devices that will operate on the network, often temporarily. Red Bend’s device management software has been proven in tens of millions of mobile devices already in the market, and is rapidly being adopted by WiMAX service providers, chipset makers and equipment manufacturers in the United States, Japan and EMEA.

Red Bend’s standards-based OMA DM solution is used to provision new subscribers, configure applications and network settings, manage software and retrieve device information over the air. It has been deployed across multiple platforms, operating systems and memory types on mobile phones, wireless devices and machine-to-machine (M2M) modules.

For more information about Red Bend’s mobile software management solutions, please visit:

English: http://www.redbend.com/solutions/device-management.asp

Japanese: http://www.redbend.com/japanese/solutions/device-management.asp

About Red Bend Software

Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company’s award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend’s software has been deployed in more than 520 million mobile devices by eight of the top 10 handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as dozens of other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers’ internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. To learn how Red Bend is bending rules and breaking boundaries with mobile software management, visit www.redbend.com.

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Atlanta, 29 June, 2009 – Innovative French company and European 2D mobile barcode leader, Mobile Tag, announces today that its Datamatrix embedded software application mobiletag, that allows mobile phones to read 2D barcodes simply by using the phone’s camera to provide quick access to external content such as movie trailers or promotional information, is now downloadable on the Android Market for GPhones, and on the BlackBerry App Store.

The solution that was launched for all other mobile phones back in 2006 is now ready to be deployed on these smart phones and can now be downloaded for free via Android Market or BlackBerry App Store.

“Mobile Tag is a company that constantly tries to stay one step ahead of the trends, closely following new hardware launches, which explains why we have adapted our mobiletag solution to ensure that a version compatible with smart phones such as the GPhones or BlackBerry is available for our customers as of today,” comments Christian François Viala, Marketing and Communication Director at Mobile Tag.

GPhones“Using the mobiletag software on the new GPhones from Google will give our users faster direct access to the Internet when they shoot a tag to obtain external content,” continues Mr. Viala. “The main difference when using mobiletag on the GPhones will be that rather than using the phone’s camera to take a snap shot of the 2D barcode, users will need to use their phones in video mode instead”.

BlackBerry

As for the GPhones, mobiletag for the BlackBerry Bold will also need to be used in video mode – saving time (as no snap shot needs to be captured) and offering an easier and more user-friendly interface. For all other BlackBerry models, the solution operates in its traditional snap shot mode.

About Mobile Tag, mobiletag & MEEPASS

Innovative French company, Mobile Tag is a leading software developer specialising in mobile handset software solutions. Mobile Tag has two main products: mobiletag and MEEPASS. It also added an NFC tag management server to its portfolio.

In 2006, the company launched mobiletag, an embedded software application that allows mobile phones to read 2D barcodes, otherwise known as tags, simply by using the phone’s camera. Mobile Tag developed the software to create quick access to external content.

Mobile Tag received a venture capital investment of 4 million euros in October 2008, funded by new lead investor Alven Capital and by existing shareholders (XangeCapital and IDF Capital). This capital increase will allow mobiletag to pursue its international growth strategy in the market of 2D barcodes. mobiletag has already established business partnerships with the major French and European mobile network Operators and is in negotiation today with international brands.

Mobile Tag SAS has established a Delaware Corporation, Mobile Tag, Inc. which is headquartered in Atlanta, GA. Mobile Tag, Inc. is focused on North American Mobile Operators and Brands with the same proven MEEPASS and mobiletag technology and services.

In addition to mobiletag, Mobile Tag is pleased to announce the launch of MEEPASS, a revolutionary new mobile identification product that the company showcased at this year’s Mobile World Congress in Barcelona. For more information, please visit: www.mobiletag.com or www.meepass.com. For mobiles, please use: http://m.mobiletag.com.

Ifbyphone Unveils Virtual Call Center Service

Hosted offering provides alternative to busy signals, call waiting

and voicemail for time-sensitive customer calls

CHICAGO —June 29, 2009— Ifbyphone today introduced Call Distributor, a service that enables small and mid-size businesses (SMBs) to create virtual call centers, complete with advanced automated call handling that enables customers to instantly route inbound calls to any phone, anywhere.

With the new Call Distributor service, SMBs pay only for the minutes consumed, avoid long-term agreements and will not incur any capital expense as the Ifbyphone service eliminates the need to purchase expensive new business telephone equipment and software.

Ifbyphone’s Call Distributor also provides call center operators an array of additional call routing options, including the ability to expand their workforce to tap into the growing home-based agent segment by sending inbound calls to any phone.

“The days of SMBs missing customer calls and losing business because they don’t have access to an expensive PBX or a call center, like Fortune 500 companies have, are over,” said Ifbyphone CEO Irv Shapiro. “With Call Distributor, any business can now have a flexible call center service option that provides advanced call handling capabilities with central management to workers anywhere, using any existing phone.”

Call Distributor also includes several capabilities beyond advanced call routing, including interactive voice response and call queuing, both of which save time, reduce costs and create efficiencies and have been designed into Call Distributor to help SMBs thrive in today’s economy. All Call Distributor capabilities are instantly available to anyone on any phone eliminating the need for agents to use phones physically connected to dedicated systems, or a specific type of phone such as a traditional landline, VoIP phone or software client-based endpoint such as a PC or smartphone.

Call Distributor includes the following capabilities:

• Agents are defined as available based on a schedule, a web interface or via a phone call from any phone;

• Complete queue size and wait time control;

• Support for customer-supplied audio prompts, queue messages and music on hold;

• Callers may choose to leave a queue at any time and are routed to voice mail or an IVR application according to a web-based configuration;

• A complete web-based agent dashboard with call notification which includes reverse lookups, integration with Salesforce.com and customer data options;

• A sophisticated, web-based management dashboard, which displays agent status, call statistics, calls in queue and supports the transmission of messages to agents.

Consistent with Ifbyphone’s innovative service and feature model, SMBs pay only for actual minutes used as opposed to the expensive, commonplace practices of charging per-agent or per-seat license and/or fees for agent idle time. The virtual approach is in stark contrast to traditional call centers which use expensive PBX/ACD or key telephone systems to distribute calls to onsite agents in a central facility.

“Whether they’re considered big regional companies with multiple locations, or the popular sandwich shop around the corner at lunchtime, businesses of all sizes need high-power, low-cost, web-based and configurable tools for optimally managing their call volume,” explained Shapiro. “This is an essential business function because lost calls mean lost revenue.”

Call Distributor is just one component of a family of advanced telephone applications which all work with any phone. These applications include: virtual phone numbers with advanced routing, Hosted IVR, Voice Broadcasting, Call Tracking, Find Me, Click-to-Call, Google Analytics® Integration and more. To see the complete family of Ifbyphone’s services, please visit http://www.ifbyphone.com.

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About Ifbyphone

Ifbyphone provides businesses a suite of phone automation services to enhance customer conversations, drive sales and lower costs. Leveraging Ifbyphone’s easy-to-use services, business users, marketers and developers can quickly create solutions ranging from simple call routing solutions to advanced interactive voice response systems. For more information, visit www.ifbyphone.com.