Mark Donahue Mark Donahue is an associate editor for Telephony magazine. Previously, he worked in The Associated Press’ Chicago bureau, as well as two trade publications. He graduated from...more

InnoPath Delivers Mobile Device Management Client on Casio G’zOne

Leading MDM Innovator Expands Standards-based FOTA with Addition of New Handset

image001.jpgInnoPath Software, the leader in Mobile Device Management (MDM), has extended its reach with OMA-DM client support on the Casio G’zOne Boulder. The G’zOne, recently launched into the North American market, is a ruggedized, field-force optimized phone with CDMA/EVDO, video, GPS, and push-to-talk capabilities. The InnoPath client, coupled with the company’s server at the wireless operator, helps avoid device recalls and provides a better end-user experience with Firmware updates Over The Air (FOTA).

FOTA, a relatively new technology for North American operators, allows the update of firmware on devices such as mobile phones deployed in the field. In the past, firmware updates needed to be done by re-flashing the device at a retail store or service center. Because FOTA allows operators to upgrade features or patch firmware without needing to physically touch or recall the device, this technology is increasingly popular with operators trying to deliver the best possible subscriber experience. Indeed, some operators have mandated that all new phones ship with FOTA capability.

Casio’s selection of the InnoPath iMDM Client for the G’zOne is evidence of the company’s continued technical leadership and operational expertise, including its unique Port-to-Production program. Over the last four quarters, the InnoPath client has been ported to over fifty handset models by almost every major OEM.

“As mobile devices continue to increase in complexity, the cost of customer care’s impact on operators’ bottom line will grow just as quickly. This means that now is the time for them to implement MDM and re-invent their frontline customer care,” stated David Ginsburg, vice president of Marketing for InnoPath. “The ROI for MDM in support of customer care has been validated by analyst firms like Stratecast and represents immediate cost savings in the billions by 2009. InnoPath’s end-to-end MDM solution is key to this evolution of wireless operators’ customer care organizations.”

Link to original PR. Link to Stratecast ROI analysis. (This analysis will be covered as part of a joint InnoPath-Stratecast webinar, to be held on the 7th of Oct. Signup here.)

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