Premier Online Video Network Leveraging Azuki’s MashMedia Platform and thePlatform’s Media Publishing System to Extend Desktop Content to Mobile Devices
ACTON, Mass. – November 4, 2008 – Azuki Systems, Inc., an innovator in the interactive mobile media technology market, today announced it is working with thePlatform, the leading white-labeled video management and publishing company, to extend Boston.TV’s desktop content to mobile devices, and enable the rapid and seamless socialization of rich mobile media. Boston.TV, Boston’s premier online video entertainment network, is leveraging Azuki’s MashMedia Platform and thePlatform’s Media Publishing System (mps) to build and sustain mobile community around Boston events, entertainment, sports, music, restaurants, arts, parties and more.
Through its relationship with Azuki and thePlatform, Boston.TV can automate the process of optimizing its already-popular desktop videos and other rich media content for mobile devices. In turn, mobile users can easily view and interact with content on any of Boston.TV’s â€˜channels’ – Food, Sports, A&E, Lifestyle and Business – and engage in mobile social networking by commenting on and rating relevant videos and sharing annotated media via BuddyBlast functionality with contacts across SMS, Facebook, and other social networks.
“We wanted to make our unique, short-form, Web video content easily accessible to mobile users, as well as entice our PC community to follow us to the â€˜third screen,’” said Eran Lobel, founder of Boston.TV. “Through our work with Azuki and thePlatform, mobile users can have a personalized, interactive experience and can help shape and define the best elements of Boston.”
The relationship between Azuki Systems and thePlatform offers content publishers a hassle-free mechanism for automating the process of extending content from the desktop to mobile devices. With thePlatform’s mps, content publishers have a central hub for managing, monetizing and syndicating video content. Azuki’s MashMedia Platform brings this content to a mobile audience, enabling companies like Boston.TV to easily build, deploy and monetize interactive mobile media services, as well as serve content and advertisements that are highly relevant to individual users.
“Boston.TV offers a compelling catalogue of content that is well-tailored to a localized and mobile audience,” said Jordan Friedman, senior business development manager, thePlatform. “By pairing our content management capabilities with Azuki’s suite of personalization and socialization services, Boston.TV will be able to quickly publish its content to a host of mobile devices and audiences.”
In addition, Azuki’s joint marketing relationship with thePlatform enables content publishers like Boston.TV to easily deliver personalized and interactive video streams to mobile devices. The solution eases the roll-out of interactive mobile media services and establishes a stronger link between Web and mobile content offerings, with automated extraction of newly uploaded content from thePlatform’s mps.
“Our relationship with thePlatform will enable Boston.TV and other content publishers to easily move their rich media content – and, consequently, their PC audience – to the third screen, fostering community around compelling and easily socialized services,” said Azuki CEO Jim Ricotta. “As companies seek fresh ways to engage and make lasting connections with their viewers, they’ll follow the example of pacesetters like Boston.TV and harness the attention-grabbing powers of personalized, interactive mobile video.”
Boston.TV is Boston’s premier online video entertainment network seeking to both inform and entertain through unique and compelling video content. Boston.TV has a finger on the pulse of the city; it is your eyes and ears into the city’s hottest parties, newest restaurants, and most exciting sporting, theatre and art events. If something is happening in the city, our cameras will be there. Boston.TV also brings you original programming for each of our channels—Food, Sports, A&E, Lifestyle and Business—watch when you want, where you want, send your favorites to your friends, please visit http://www.boston.tv
Boston.TV is supported by the production and post production services of Element Productions, http://www.elementproductions.com.
thePlatformâ„¢ is the leading white-label video management and publishing company for broadband, mobile and TV. Media companies use thePlatform’s media publishing system (mps) as the open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. For additional information, please visit www.theplatform.com/.
About Azuki Systems
Azuki Systems provides the industry’s first comprehensive interactive mobile media services platform. Azuki enables content publishers and mobile operators to build, engage and monetize mobile audiences around rich media services. The Azuki platform provides everything needed to establish new revenue streams through the delivery of highly interactive and personalized mobile-content and social-networking services. Based in Acton, Mass., Azuki is led by an executive team that has built some of the communications industry’s most successful companies, including ArrowPoint, SightPath, Arris Networks, Acopia Networks and DataPower. For additional information, please visit www.azukisystems.com or call +1-978-844-5100.
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