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Archive for December 8th, 2008

Azuki Systems Announces Participation in Brightcove Alliance, Extending Online Video to Mobile Audiences

Partnership Enables Media Companies to Easily Deliver and Monetize Snackable Forms of Their Media as Part of Interactive Mobile Web Offerings

ACTON, Mass. December 8, 2008 Azuki Systems, Inc., an innovator powering the next generation of mobile media, today announced its participation in the Brightcove Alliance, a global ecosystem of partners developing solutions and services with the Brightcove online video platform. This partnership between Brightcove and Azuki enables media companies to seamlessly deliver online video content optimized for mobile devices to maximize viewership and foster user interactivity around their content catalogs. In addition, media companies can leverage this partnership to easily generate new revenue streams with their existing online content and advertising infrastructure.

Online video is pervasive, but the requirements for success have become increasingly complex especially as companies look to migrate content to the third screen, said Chris Johnston, Brightcove director of technology partnerships. Azuki’s expertise enables us to bring new interactivity and monetization capabilities to our existing customer base, and generate attractive, new business opportunities in the increasingly popular mobile realm., the leading provider of original programming and user-generated content for the automotive industry, is taking advantage of this partnership, which includes a Web-driven connector between the Brightcove online video platform and the Azuki MashMedia Platform, to mobilize its online automotive content. The Azuki MashMedia Platform automatically ingests online videos with associated metadata and then optimizes the delivery for mobile viewing as part of a highly personalized and interactive mobile Web experience.

We continue to see online viewership grow and are excited with how Azuki’s MashMedia Platform enables WheelsTV to reach mobile audiences with rich experiences that include content personalized to user tastes and social interactivity, such as the ability to rate, comment on and virally share media, said Jim Barisano, chairman and CEO of Automotive Networks Corporation, creators of WheelsTV. Working with Brightcove and Azuki, we are now able to automate the way we repurpose our online video content to achieve greater efficiencies and scale, and further extend our already-popular desktop content to a wide array of mobile devices.

Additional benefits of Azuki’s partnership with Brightcove include:

  • Easy mobile navigation The Azuki MashMedia Platform automatically ingests and processes video content from the Brightcove platform to create ‘snackable’ or ‘chapterized’ forms of the media that simplify user navigation and consumption on mobile devices.

  • Personalized video and contextual ads Content metadata pulled from the Brightcove platform is used to personalize the delivery of media according to consumer tastes and their mobile context (eg. device, network and location) to improve mobile ad targeting and the relevancy of content for users.

  • Socialization benefits Media companies can expand audiences and viewership by building social interactivity around their existing content catalogs and exploiting the viral distribution opportunities among the more than 3.3 billion mobile consumers.

  • Device-agnostic capabilities The Azuki MashMedia Platform further optimizes video for delivery to any user’s mobile handset and the underlying mobile network capabilities, accounting for different supported media formats, screen resolutions, memory limitations and variable bandwidth performance.

We’re excited to be working with Brightcove and to be providing its customers with an efficient mechanism to extend their existing content to the mobile screen, said Azuki CEO Jim Ricotta. Our ability to embed content with personalization, socialization and monetization capabilities is a differentiator in the dynamic mobile market, and we look forward to helping media companies deliver an unparalleled mobile experience.

In joining the Brightcove Alliance, Azuki will also be provided with training, support and additional integration opportunities for the Brightcove online video platform. Azuki will also participate in co-marketing programs that reach Brightcove’s fast-growing customer base across North America, Europe and Asia.

About the Brightcove Alliance

The Brightcove Alliance comprises an ecosystem of technology, solution and channel partners that together enable a comprehensive set of solutions for professional video publishers. The Alliance consists of more than 90 partners, spanning a variety of online video needs, including ad networks, search and discovery, distribution, analytics, social media and audience measurement. For more information, please visit

About Azuki Systems

Azuki Systems provides the industry’s first comprehensive interactive mobile media services platform. Azuki enables content publishers and mobile operators to build, engage and monetize mobile audiences around rich media services. The Azuki platform provides everything needed to establish new revenue streams through the delivery of highly interactive and personalized mobile-content and social-networking services. Based in Acton, Mass., Azuki is led by an executive team that has built some of the communications industry’s most successful companies, including ArrowPoint, SightPath, Arris Networks, Acopia Networks and DataPower. For additional information, please visit or call +1-978-844-5100.

For additional information, please contact

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