Mark Donahue Mark Donahue is an associate editor for Telephony magazine. Previously, he worked in The Associated Press’ Chicago bureau, as well as two trade publications. He graduated from...more

Archive for March 18th, 2009

Mobile Tag, Inc. appoints William ‘Chip’ Hoffman as CEO

European 2D barcode leader MTag establishes American sister company in Atlanta, GA creating a bridge between North America and Europe for global mobile marketing campaigns

Paris, France, March 18, 2009 MTag, SAS, the acknowledged European leader for technology and services for mobile 2D barcodes, announced the appointment of William ‘Chip’ Hoffman as CEO of Mobile Tag, Inc., a Delaware Corporation focused on expanding the use of the technology.

Headquartered in Atlanta, Georgia (USA), Mr. Hoffman is responsible for expanding the use of the company’s 2D barcode technology solution mobiletag in the marketplace. Drawing on the success already experienced by the company in Europe, Mr. Hoffman will position Mobile Tag, Inc to supply Mobile Operators, Advertisers, Brands, Retailers, and others with a single, globally-ubiquitous source for mobile barcode technologies and services. Mobile Tag, Inc’s proven and patented technology will provide large multinationals the opportunity to deploy international mobile barcode technologies with confidence.

Mr. Hoffman has twenty-five years of global Entertainment, Media and Communications (EMC) experience. He was directly responsible for the large-scale operations of mBlox, Inc., Dobson Communications, Advanced TelCom Group, Sprint and Logix Communications Enterprises. He has worked closely with companies like Publicis, Interpublic Group, BBDO-Omnicom, and others on interactive advertising using mobile telecommunications technology.

More recently he was CEO of NeoMedia Technologies, Inc, where he helped develop a global technical and financial system for mobile barcodes. Prior to that, Mr. Hoffman engineered the creation of mBlox, Inc. the world’s largest mobile transactions network, and as its CEO served in London, Atlanta and Sunnyvale, CA. He was instrumental in developing the strategy to reorganise, restructure, and then rapidly grow the business to over 180 countries. mBlox serves more than 2 billion mobile subscribers and 500 wireless Operators around the globe including Vodafone, T-Mobile, Verizon and AT&T, creating the world’s largest provider of messaging infrastructure.

Earlier in his career, Mr. Hoffman served 8 years with Sprint managing business clients from the Global 10 to small and medium-sized business customers.

About MTag, mobiletag & MEEPASS

Innovative French company, MTag is a leading software developer specialising in mobile handset software solutions. MTag has two main products: mobiletag and MEEPASS.

In 2006, the company launched mobiletag, an embedded software application that allows mobile phones to read 2D barcodes, otherwise known as tags, simply by using the phone’s camera. MTag developed the software to create quick access to external content.

MTag recently received a venture capital investment of 4 million euros in October 2008, funded by new lead investor Alven Capital and by existing shareholders (XangeCapital and IDF Capital). This capital increase will allow mobiletag to pursue its international growth strategy in the market of 2D barcodes. mobiletag has already established business partnerships with the major French and European mobile network Operators and is in negotiation today with international brands. MTag has just opened an American company in Atlanta totally dedicated to the US market called Mobile Tag, Inc.

In addition to mobiletag, MTag is pleased to announce the launch of MEEPASS, a revolutionary new mobile identification product that the company showcased at this year’s Mobile World Congress in Barcelona. For more information, please visit: or

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Road Runner Sports Selects XO Communications for Nationwide Converged Network Solution

Leading Sporting Goods Retailer Leverages XO IP Flex with VPN for 21-Site Converged IP Network to Drive Cost Savings, Deliver Scalability for Growth and Enable Future VoIP Platform

HERNDON, VA March 18, 2009 XO Communications (OTCBB: XOHO) today announced that it has been selected to provide a nationwide converged wide area network solution for Road Runner Sports. Road Runner Sports is recognized by fitness and sports enthusiasts as having the world’s largest selection of men’s and women’s running shoes, jogging shoes, running apparel and accessories for beginning runners to seasoned marathoners, cross-country runners and triathletes.

XO Communications will provide a fully managed converged IP voice and data solution connecting 21 Road Runner Sports locations across 10 states. Road Runner Sports will utilize XO IP Flex with VPN, which combines the advantages of the award-winning XO IP Flex service and private data networking capabilities of XO MPLS IP-VPN into one, simple converged IP voice and data wide area networking solution. The XO solution will help Road Runner Sports achieve improved cost-efficiencies by converging voice and data traffic over a single IP network infrastructure and create a more scalable, application-aware wide area network to support optimal performance for corporate applications, company databases, email, point of sale transactions and the company’s migration to Voice over IP (VoIP).

Prior to selecting XO Communications, Road Runner Sports had relied on numerous service providers and utilized different types of network access methods, including cable, DSL and T1-based services, which made management of its network time-consuming and costly. By consolidating its nationwide locations and voice and data on one network with XO Communications, Road Runner Sports estimates the XO solution will help reduce network and administration costs.

We needed a provider that could serve our nationwide retail locations and deliver a solution that provides increased performance while helping us operate more efficiently, said Dan Kelly, vice president of information technology at Road Runner Sports. XO Communications met all of our requirements, and we are delighted to partner with them for the years to come.

The solution XO designed for Road Runner Sports is a perfect example of how XO’s nationwide reach and advanced IP services portfolio can help enterprises with distributed locations simplify their networks while improving network performance, said Brad Boddicker, sales vice president for the west region at XO Communications. XO has delivered a cost-effective solution that seamlessly connects all of their locations through an efficient, managed network so that Road Runner Sports can focus on their core business, knowing their network can scale easily to support future growth.

XO IP Flex with VPN

XO IP Flex with VPN is the perfect solution for multi-location businesses with remote or smaller sites that require private networks with voice, data, and Internet access. XO IP Flex with VPN offers integrated local, long distance, data networking, Internet services and XO Anywhere for unified communications on a secure, private IP MPLS network with Class of Service capabilities. In addition, with XO’s bandwidth-based pricing, customers can select a port speed and calling plan sized to fit their business needs, and a flexible, intelligent, and managed network-based solution that offers more bandwidth for the dollar, faster application deployment, and lower network operating costs than traditional wide area networking services.

For more information about XO IP Flex with VPN, XO MPLS IP-VPN, XO IP Flex or other XO services go to, or contact an XO sales representative by calling (866) 349-0134.

About Road Runner Sports

Road Runner Sports, founded in San Diego, California, in 1983, provides fitness and sports enthusiasts the world’s largest selection of men’s and women’s running shoes, jogging shoes, running apparel and accessories to everyone from beginning runners to seasoned marathoners, cross-country runners and triathletes. Customers shop in a fun, friendly environment for running and walking gear from the biggest names in running such as Asics, New Balance, Nike, Saucony, adidas, Brooks and more. Road Runner Sports has retail stores in Scottsdale and Tempe, Arizona; Concord, Costa Mesa, Laguna Hills, San Carlos, San Diego, Thousand Oaks, Torrance, and West Hills, California; Westminster, Colorado; Naperville, Illinois; Columbia, Maryland; North Brunswick, Paramus, and Shrewsbury, New Jersey; Columbus, Ohio; Tualatin, Oregon; Falls Church, Virginia; and Kent and Seattle, Washington. For more information about Road Runner Sports, visit

About XO Communications

XO Communications, a subsidiary of XO Holdings, Inc. (OTCBB: XOHO), is a leading nationwide provider of advanced communications services and solutions for businesses, enterprises, government, carriers and service providers. Its customers include more than half of the Fortune 500, in addition to leading cable companies, carriers, content providers and mobile network operators. Utilizing its unique combination of high-capacity nationwide and metro networks and broadband wireless capabilities, XO offers customers a broad range of managed voice, data and IP services with proven performance, scalability and value in more than 75 metropolitan markets across the United States. For more information, visit

Media Contacts:

Chad Couser/XO Communications

T: 703-547-2746

Courtney Harper

Reputation Partners (for XO Communications)

T: 312-819-5722

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