SANTA CLARA, Calif. – March 18, 2009 – Aurora Networks, Inc., the only optical transport solution provider focused on delivering a cost-effective, optimized platform for next-generation cable services, today announced its Chinese expansion supported by regional growth and new Fiber Deep opportunity. Due to increasing demand for its optical transport solutions among the Chinese cable community, Aurora Networks’ has added a Shanghai office, led by industry veteran Eugene Lee, and a major regional distributor, Faithpower Ltd. in Beijing to extend product line deployments, field service and support capabilities.
“Aurora Networks is experiencing continued strong customer demand and sales success of its Fiber Deep solution, as announced in January, in addition to a growing demand in the Asia-Pacific region, including China, for our evolving cable solutions,” said Guy Sucharczuk, chairman, president and CEO of Aurora Networks. “Regardless of their regional location, MSOs who need cost-effective, reliable, bandwidth-scalable transport products rely on Aurora Networks’ optical transport solutions to accommodate revenue-generating subscriber services with additional bandwidth.”
Eugene Lee, recently named the Chinese country manager, will lead all business, promotion and sales opportunities from Aurora Networks’ new Shanghai office location. Lee brings more than 10 years of cable and telecom industry experience to the company. Prior to joining Aurora Networks, Lee worked with U.S-based Ripley Tools, provider of professional tools for the cable and telecom industries. Lee was also with Japan-based Fujikura, a major manufacturer of optical fiber and cable to China.
“Fiber’s benefits to the cable industry are strongly realized as operators seek infrastructure changes to better service their subscribers,” said Lee. “Fiber Deep, Aurora Networks’ efficient next-generation service launching pad, has received high demand in this region as the cost-effective way to enhance existing HFC networks and achieve fiber’s benefits without full fiber deployment. “
In addition, Faithpower, a strategic Aurora Networks’ distributor in the region, worked to successfully certify Aurora Networks’ products with the Chinese State Administration of Radio, Film and Television (SARFT). To date, Faithpower has deployed Aurora Networks’ products and solutions in five major cities and provinces in China.
Lee will be representing Aurora Networks at the company’s booth #2304 at the China Content Broadcasting Network (CCBN) convention at the China International Exhibition Center in Beijing from March 21-23, 2009. Detailed information on Aurora Networks’ Shanghai location can be found at www.aurora.com. For sales inquiries in the Chinese regions, please contact Eugene Lee directly at firstname.lastname@example.org or 021-5306-9118.
About Aurora Networks
Aurora Networks is evolving cable by focusing on innovative solutions that build future-proof networks to accommodate the cable subscriber services of today and tomorrow. Aurora Networks is the only pure-play optical transport solution provider that is focused solely on cable MSOs. Using its proven understanding of cable networks, Aurora Networks delivers unique solutions - such as its Fiber Deep architecture and digital return technology - to address specific issues of the cable industry. A technology leader driven by innovation and industry-firsts, Aurora Networks enables leading MSOs across the globe to compete with a cost-effective, optimized launch pad for next-generation cable services. To learn more about Aurora Networks’ core cable solutions, please call 408-235-7000 or visit www.aurora.com.
Aurora, Aurora Networks and the Aurora logo are trademarks of Aurora Networks, Inc. in the United States and other countries. Other marks are the property of their respective owners and are used here only for identification purposes.
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