AT&T UNVEILS FULLY MANAGED “PRIVATE NETWORK”CONTENT DISTRIBUTION SOLUTION
“BEHIND THE FIREWALL” SERVICE DELIVERS RICH VIDEO, WEB CONTENT TO COMPANIES
DALLAS, April 21, 2009 — Companies that need to conduct online training, deliver that latest corporate video or hold a webcast for their employees can now turn to AT&T* for a simple solution. AT&T today introduced a fully managed private content distribution solution simplifying enterprises ability to deliver rich media assets behind the corporate firewall, such as live or on-demand video streaming or large multimedia files for download.
The service is immediately available and is targeted to companies of sizes ranging from large MNCs to mid-sized enterprises.
AT&T Private Content Distribution Service (AT&T PCDS) removes the complexity of managing the technical requirements necessary to deliver content across a corporate-wide network. Companies will be able to buy a comprehensive solution that includes the procurement of the necessary equipment, installation, monitoring, trouble ticketing, patching, reporting and day to day operational support of the service.
The exploding demand for rich and graphics-intensive multimedia content has been fueled by the wide adoption of high speed Internet services, the affordability of sophisticated computing technologies and the need to deliver content to multiple devices including PCs and smart wireless devices.
Companies are increasingly making video and other forms of rich digital media content more central to their businesses and internal processes to optimize communications across employees and suppliers. Typical rich media applications include live and on demand webcasting, online training, and file and software patch delivery. These factors are driving networking and IT requirements that are becoming increasingly complex for businesses to manage, costly to maintain and resource intensive. With AT&T PCDS, customers will be able to:
• Reduce costs through lower capital investment and efficient use of bandwidth
• Improve user experience through higher quality content, decreased access times and consistent access to updated content
• Better manage internal business communication demands without upgrading network resources
• Minimize network congestion from streaming and other rich media applications
• Take advantage of a simple price model consisting of a monthly fee without upfront charges
• Gain access to the latest features through AT&T’s continued investments in content delivery
• Track user participation through management tools
• Provide flexibility by allowing multiple transport options
• Tap personalized support and expertise from a team of dedicated AT&T Digital Media SolutionsSM specialists
“On the average business day, about one-third of the more than 17 petabytes of traffic traversing AT&T’s global backbone network is video content. A mere three years ago, video content traversing the AT&T network produced barely a blip,” said Roman Pacewicz, senior vice president of strategy and application services, AT&T Business Solutions.
“Enterprises are struggling with the complexity of efficiently and effectively using rich media to communicate across their organizations. AT&T’s network is at the heart of our ability to help enterprises manage their digital media assets by bringing to bear the scope and scale of our networking capabilities, services and professional expertise,” he said.
AT&T’s routing and access infrastructure within its global Internet Protocol (IP) network today reaches 14 million broadband users, 70 million wireless customers, and countries representing 97 percent of the world economy. As a result, AT&T can deliver content quickly and reliably to companies, while monitoring details such as performance, congestion and other activities to the destination end-users.
Additionally, AT&T’s network has security built in to every layer from network transport through end-user application and is supported by 1,400-plus security experts and support professionals. Because AT&T’s content delivery services are built into its network fabric, it is protected by security at every layer, enabling AT&T to predicatively and proactively detect and repel malicious activity.
AT&T Private Content Distribution service is part of AT&T’s Digital Media SolutionsSM portfolio, a suite of content delivery and digital media solutions to help companies package, deliver and distribute video and rich multimedia Web content across their networks to the three screens that are core to AT&T’s multimedia strategy — the computer, the television and mobile computing devices such as the iPhone and the BlackBerry®.AT&T’s Digital Media SolutionsSM portfolio includes content management and distribution, broadcast video and digital signage services and solutions. Individual services can be combined with a broad range of services designed to address the communications and networking needs for mid- to large enterprise customers. For example, AT&T PCDS:
• can be paired with AT&T Intelligent Content DistributionSM Service, creating a solution that delivers rich content both in front and behind the corporate firewall
• Integrates with AT&T IP Data Services such as VPN, MIS, and Hosting services
• Can be augmented with AT&T’s broad portfolio of security services including internet and email protection and encryption services
For more information on AT&T’s Digital Media Solutions portfolio, go to www.att.com/dms.
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*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T, Inc.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation’s leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.