CenturyTel and EMBARQ Announce Name and Logo of Combined Company
Date: 6/2/2009 3:10:00 PM
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Legacy brands to be used during transitional period
MONROE, La. and OVERLAND PARK, Kan., June 2 /PRNewswire-FirstCall/ –
CenturyTel, Inc. (NYSE: CTL) and EMBARQ Corporation (NYSE: EQ) today announce
the selection of CenturyLink as the name of their combined company.
The company will begin operating under the corporate name CenturyLink
immediately upon the closing of the transaction. CenturyLink expects to trade
on the New York Stock Exchange under the symbol CTL, the current symbol of
CenturyTel, Inc. and will be found on the Internet at www.centurylink.com.
“Our new brand name was selected because our customers and employees told
us it reflected a company that is forward-looking and committed to linking the
country together,” said Glen F. Post III, who will be chief executive officer
“CenturyLink is a company that embodies the idea of ‘moving
forward’–helping its customers and employees enjoy the benefit of the latest
technologies and excellent customer service through the company’s
determination, accessibility and value delivery,” Post said.
Full deployment of the brand is expected to occur in the months following
closing. As markets are converted to the new brand, customers will receive
advance notification and CenturyLink will begin to appear on building signage,
company vehicles and marketing materials.
To support the new name, Post added that a new logo had been selected to
represent the power of connecting people and businesses to each other and to
new opportunities, both locally and nationally.
The closing of the merger of the two companies remains subject to the
required and pending federal regulatory approval.
Monigle Associates, a brand consulting agency based in Denver, Colo., was
a key partner in the development of the brand strategy, name and logo.
CenturyTel (NYSE: CTL) is a leading provider of communications, high-speed
Internet and entertainment services in small-to-mid-size cities through our
broadband and fiber transport networks. Included in the S&P 500 Index,
CenturyTel delivers advanced communications with a personal touch to customers
in 25 states. Visit us at www.centurytel.com.
Embarq Corporation (NYSE: EQ), headquartered in Overland Park, Kansas,
offers a complete suite of communications services. EMBARQ has operations in
18 states and is in the Fortune 500(R) list of America’s largest corporations.
For consumers, EMBARQ offers an innovative portfolio of services that includes
reliable local and long distance home phone service, high-speed Internet,
wireless, and satellite TV from DISH Network(R) — all on one monthly bill.
For businesses, EMBARQ has a comprehensive range of flexible and integrated
services designed to help businesses of all sizes be more productive and
communicate with their customers. This service portfolio includes local voice
and data services, long distance, Business Class High Speed Internet,
wireless, satellite TV from DIRECTV(R), enhanced data network services, voice
and data communication equipment and managed network services. For more
information, visit embarq.com.
Forward Looking Statements
Except for the historical and factual information contained herein, the
matters set forth in this press release, including statements as to the
expected benefits of the acquisition such as efficiencies, cost savings,
enhanced revenues, growth potential, market profile and financial strength,
and the competitive ability and position of the combined company, and other
statements identified by words such as “estimates,” “expects,” “projects,”
“plans,” and similar expressions are forward-looking statements within the
meaning of the “safe harbor” provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to risks and
uncertainties that may cause actual results to differ materially, including
receipt of required approvals by regulatory agencies, the possibility that the
anticipated benefits from the acquisition cannot be fully realized or may take
longer to realize than expected, the possibility that costs or difficulties
related to the integration of EMBARQ operations into CenturyTel will be
greater than expected, the ability of the combined company to retain and hire
key personnel, the impact of regulatory, competitive and technological changes
and other risk factors relating to our industry as detailed from time to time
in each of CenturyTel’s and EMBARQ’s reports filed with the Securities and
Exchange Commission (SEC). There can be no assurance regarding the timing of
the consummation of the merger or that the proposed acquisition will in fact
be consummated. You should not place undue reliance on these forward-looking
statements, which speak only as of the date hereof. Unless legally required,
CenturyTel and EMBARQ undertake no obligation to update publicly any
forward-looking statements, whether as a result of new information, future
events or otherwise.
SOURCE CenturyTel, Inc.
/CONTACT: Analysts & Investors, Tony Davis, +1-318-388-9525,
firstname.lastname@example.org; or Media, Annmarie Sartor, +1-318-388-9671,
email@example.com, both of CenturyTel; or Analysts & Investors,
Kevin Olin, 1-866-591-1964, firstname.lastname@example.org, or Media, Debra
Peterson, +1-913-323-4881, Debra.D.Peterson@embarq.com, both of EMBARQ/