Mark Donahue Mark Donahue is an associate editor for Telephony magazine. Previously, he worked in The Associated Press’ Chicago bureau, as well as two trade publications. He graduated from...more

Archive for June 29th, 2009

Mobile Tag’s solution now downloadable for GPhones and BlackBerry

Atlanta, 29 June, 2009 – Innovative French company and European 2D mobile barcode leader, Mobile Tag, announces today that its Datamatrix embedded software application mobiletag, that allows mobile phones to read 2D barcodes simply by using the phone’s camera to provide quick access to external content such as movie trailers or promotional information, is now downloadable on the Android Market for GPhones, and on the BlackBerry App Store.

The solution that was launched for all other mobile phones back in 2006 is now ready to be deployed on these smart phones and can now be downloaded for free via Android Market or BlackBerry App Store.

“Mobile Tag is a company that constantly tries to stay one step ahead of the trends, closely following new hardware launches, which explains why we have adapted our mobiletag solution to ensure that a version compatible with smart phones such as the GPhones or BlackBerry is available for our customers as of today,” comments Christian François Viala, Marketing and Communication Director at Mobile Tag.

GPhones“Using the mobiletag software on the new GPhones from Google will give our users faster direct access to the Internet when they shoot a tag to obtain external content,” continues Mr. Viala. “The main difference when using mobiletag on the GPhones will be that rather than using the phone’s camera to take a snap shot of the 2D barcode, users will need to use their phones in video mode instead”.


As for the GPhones, mobiletag for the BlackBerry Bold will also need to be used in video mode – saving time (as no snap shot needs to be captured) and offering an easier and more user-friendly interface. For all other BlackBerry models, the solution operates in its traditional snap shot mode.

About Mobile Tag, mobiletag & MEEPASS

Innovative French company, Mobile Tag is a leading software developer specialising in mobile handset software solutions. Mobile Tag has two main products: mobiletag and MEEPASS. It also added an NFC tag management server to its portfolio.

In 2006, the company launched mobiletag, an embedded software application that allows mobile phones to read 2D barcodes, otherwise known as tags, simply by using the phone’s camera. Mobile Tag developed the software to create quick access to external content.

Mobile Tag received a venture capital investment of 4 million euros in October 2008, funded by new lead investor Alven Capital and by existing shareholders (XangeCapital and IDF Capital). This capital increase will allow mobiletag to pursue its international growth strategy in the market of 2D barcodes. mobiletag has already established business partnerships with the major French and European mobile network Operators and is in negotiation today with international brands.

Mobile Tag SAS has established a Delaware Corporation, Mobile Tag, Inc. which is headquartered in Atlanta, GA. Mobile Tag, Inc. is focused on North American Mobile Operators and Brands with the same proven MEEPASS and mobiletag technology and services.

In addition to mobiletag, Mobile Tag is pleased to announce the launch of MEEPASS, a revolutionary new mobile identification product that the company showcased at this year’s Mobile World Congress in Barcelona. For more information, please visit: or For mobiles, please use:

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Ifbyphone Unveils Virtual Call Center Service

Ifbyphone Unveils Virtual Call Center Service

Hosted offering provides alternative to busy signals, call waiting

and voicemail for time-sensitive customer calls

CHICAGO —June 29, 2009— Ifbyphone today introduced Call Distributor, a service that enables small and mid-size businesses (SMBs) to create virtual call centers, complete with advanced automated call handling that enables customers to instantly route inbound calls to any phone, anywhere.

With the new Call Distributor service, SMBs pay only for the minutes consumed, avoid long-term agreements and will not incur any capital expense as the Ifbyphone service eliminates the need to purchase expensive new business telephone equipment and software.

Ifbyphone’s Call Distributor also provides call center operators an array of additional call routing options, including the ability to expand their workforce to tap into the growing home-based agent segment by sending inbound calls to any phone.

“The days of SMBs missing customer calls and losing business because they don’t have access to an expensive PBX or a call center, like Fortune 500 companies have, are over,” said Ifbyphone CEO Irv Shapiro. “With Call Distributor, any business can now have a flexible call center service option that provides advanced call handling capabilities with central management to workers anywhere, using any existing phone.”

Call Distributor also includes several capabilities beyond advanced call routing, including interactive voice response and call queuing, both of which save time, reduce costs and create efficiencies and have been designed into Call Distributor to help SMBs thrive in today’s economy. All Call Distributor capabilities are instantly available to anyone on any phone eliminating the need for agents to use phones physically connected to dedicated systems, or a specific type of phone such as a traditional landline, VoIP phone or software client-based endpoint such as a PC or smartphone.

Call Distributor includes the following capabilities:

• Agents are defined as available based on a schedule, a web interface or via a phone call from any phone;

• Complete queue size and wait time control;

• Support for customer-supplied audio prompts, queue messages and music on hold;

• Callers may choose to leave a queue at any time and are routed to voice mail or an IVR application according to a web-based configuration;

• A complete web-based agent dashboard with call notification which includes reverse lookups, integration with and customer data options;

• A sophisticated, web-based management dashboard, which displays agent status, call statistics, calls in queue and supports the transmission of messages to agents.

Consistent with Ifbyphone’s innovative service and feature model, SMBs pay only for actual minutes used as opposed to the expensive, commonplace practices of charging per-agent or per-seat license and/or fees for agent idle time. The virtual approach is in stark contrast to traditional call centers which use expensive PBX/ACD or key telephone systems to distribute calls to onsite agents in a central facility.

“Whether they’re considered big regional companies with multiple locations, or the popular sandwich shop around the corner at lunchtime, businesses of all sizes need high-power, low-cost, web-based and configurable tools for optimally managing their call volume,” explained Shapiro. “This is an essential business function because lost calls mean lost revenue.”

Call Distributor is just one component of a family of advanced telephone applications which all work with any phone. These applications include: virtual phone numbers with advanced routing, Hosted IVR, Voice Broadcasting, Call Tracking, Find Me, Click-to-Call, Google Analytics® Integration and more. To see the complete family of Ifbyphone’s services, please visit

# # #

About Ifbyphone

Ifbyphone provides businesses a suite of phone automation services to enhance customer conversations, drive sales and lower costs. Leveraging Ifbyphone’s easy-to-use services, business users, marketers and developers can quickly create solutions ranging from simple call routing solutions to advanced interactive voice response systems. For more information, visit

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CloverLeaf and Minerva Deliver IPTV Interactivity to Independent Telephone Companies

CloverLeaf and Minerva Deliver IPTV

Interactivity to Independent Telephone Companies

CloverLeaf’s Interactive Television Services Launched on Minerva iTVManager Middleware by Two Independent Telcos

Brooklyn, NY, June 29, 2009 - CloverLeaf Digital LLC, a leading provider of interactive television applications and services, and Minerva Networks, a leading provider of IPTV middleware announced today that Pineland Telephone Cooperative in Georgia and WT Services in Texas have launched CloverLeaf’s interactive television services on IPTV systems supported on Minerva iTVManager middleware.

CloverLeaf’s interactive IPTV services, which are delivered to the television and navigated with a remote control, include DotDaily, a localized news & information TV service (often known as a walled garden) providing national and local content on demand to IPTV subscribers, and Funspot, a suite of casual arcade, casino and puzzle games.

Minerva’s iTVManager is a comprehensive software platform for the delivery of next-generation IP-connected television services, including high-definition television (HDTV), personal video recording (PVR), whole-home digital video recording (WHDVR), pay-per-view (PPV) and video-on-demand (VOD). The Minerva platform also offers a robust set of APIs that enable third-party developers to integrate and deploy the latest communications and entertainment applications.

“We are committed to delivering valuable services to our customers,” said Allen Hyer, Network Engineer at WT Services. “With CloverLeaf’s DotDaily we are able to provide a compelling interactive service that they can’t get from cable or satellite.”

“CloverLeaf’s interactive localized news and information service has proven to be extremely popular with our video subscribers,” said J Franklin, Pineland Telephone Cooperative’s Operations Manager. “We are now able to offer local content to all of our IPTV subscribers - even those in the smallest communities.”

“Two-way interactive services are the easiest and least expensive way for service providers such as WT Services and Pineland to start to truly deliver on the promise of IPTV,” said Lawrence Brickman, CloverLeaf’s Managing Partner. “We are pleased to be able to leverage Minerva’s technology to be able to dynamically localize DotDaily for all 41 of the communities to which Pineland delivers IPTV services.”

“Minerva is committed to supporting third-party applications that add value to the IPTV offering,” said Benoit Boningue, Product Manager at Minerva Networks. “We look forward to working with CloverLeaf to offer increasingly advanced interactive services to our mutual customers.”

About CloverLeaf Digital LLC

CloverLeaf Digital is the leading independent provider of interactive IPTV services in the United States. Distributed in over 200 cities, CloverLeaf’s interactive network provides telephone companies, cable operators, and other distributors of digital video with industry-leading interactive services, including the DotDaily localized news and information service, and Funspot casual games. For more information, visit CloverLeaf Digital at

About Minerva Networks

Minerva Networks is a leading provider of open-platform, carrier-class solutions for the delivery of broadband television services. More than 170 network operators worldwide use Minerva IPTV solutions to deliver next-generation entertainment and communications services. For more information, visit

About WT Services, Inc.

WT Services, Inc., a wholly-owned subsidiary of West Texas Rural Telephone Cooperative, is a Competitive Local Exchange Carrier (CLEC) in the communities of Hereford, Friona and Bovina, Texas. The company is an advanced triple play service provider, offering businesses and residents the option of using a local company for telephone, high speed internet and television service. WT Services is committed to using the latest technologies available, including FTTP and IPTV.

About Pineland Telephone Cooperative

Pineland Telephone Cooperative is a rural telecommunication services provider in southeast Georgia that prides itself in being the local leader in the delivery of the latest technology. Pineland offers local and long distance telephone service, high speed internet, and digital television. Pineland’s newest subsidiary, Pineland Technology Solutions, offers computer services, security systems, Key & PBX systems, and video production services. For more information, visit

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