Mark Donahue Mark Donahue is an associate editor for Telephony magazine. Previously, he worked in The Associated Press’ Chicago bureau, as well as two trade publications. He graduated from...more


Software upgrade eases network management with more ways to optimize SDV infrastructure

REDWOOD CITY, Calif., Oct. 29, 2009—BigBand Networks, Inc. (NASDAQ: BBND), a leader in digital video networking, today announced an enhancement to the company’s Switched Video Analysis (SVA) solution, offering cable operators further ways to leverage Switched Digital Video (SDV) architectures and BigBand’s recently unveiled video software control plane, Converged Video Exchange (CVExâ„¢). The new SVA enhancement is a software upgrade to the industry’s most widely deployed SDV platform and offers MSOs the ability to optimize SDV assets and HFC spectrum and to maximize programming availability.

For example, service providers are using the SVA software to track success rates for tunein requests on SDV channels, to plan service group and node splits, and to optimize SDV channels line-ups in order to maximize the number of programs that can be carried in the spectrum (oversubscription) without blocking events. BigBand solutions currently execute billions of real-time transactions, yielding valuable information for network planning and increasing the relevancy of the overall subscriber experience.

“We continue to see tremendous growth for switched digital video. Its benefits to operators extend far beyond bandwidth reclamation,“ said John Holobinko, vice president of marketing, BigBand Networks. “SDV as a platform can assist operators in providing a myriad of special programming and in acting as an engine for lower cost delivery of valuable applications. SVA provides insight into the behavior of the entire HFC network, which was difficult or impossible to obtain without SDV. We continue to find innovative ways to help operators enhance the delivery path and leverage additional value from their networks.”

The new SVA capabilities optimize all phases of SDV deployments, from pre-deployment network planning to post-deployment performance measurement. The BigBand SVA is the most comprehensive performance analysis tool for SDV today. BigBand’s SDV has been deployed, or is being deployed, by seven of the top 10 cable operators in North America.

About BigBand Networks

BigBand Networks, Inc. (NASDAQ: BBND) provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand’s video-networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, advanced advertising, video-on-demand and interactive TV. BigBand Networks’ customers include more than 200 service providers — including seven of the ten largest service providers in the U.S. — and leading cable and telco service providers in North America, Asia, Europe and Latin America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email or visit

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CVEx and other BigBand Networks’ brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries. All other marks are the property of their respective owners.

This release contains “forward-looking statements” as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to the functionality, programming potential and other potential benefits to be derived by our customers from the use of the BigBand’s SVA and switched digital video solution. Forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand’s products, design flaws in BigBand’s SVA and/or switched digital video solution, shifts in customer demand, shifts in strategic relationships, delays in BigBand’s ability to deliver or decisions to discontinue its products and services, or announcements by competitors. These and other risks may be detailed from time to time in BigBand’s periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.

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