Mark Donahue Mark Donahue is an associate editor for Telephony magazine. Previously, he worked in The Associated Press’ Chicago bureau, as well as two trade publications. He graduated from...more

FeedHenry Solves the Market Cell Phone Fragmentation Problem with the First Unified Social Web and Mobile Application Platform

Mobile Applications can be used across JIL, Betavine, Nokia Web Runtime, iPhone and Android

San Francisco, Calif. – December 8, 2009 – FeedHenry, driver of telecoms services usage, announced that it is launching the first unified social web and mobile application platform which solves the market problem of cell phone fragmentation for applications. For the first time, developers can create one version of an application and have it run across multiple mobile phones, and users can access the same application on their mobile devices as well as on social networking sites such as Facebook and MySpace. FeedHenry has joined forces with AskMobyâ„¢ to launch the first example, an interactive weather application that offers users custom weather reports. It is available, not only as a mobile application, but also as a social web application.

FeedHenry’s application platform allows the same mobile application to be used from social web sites such as Facebook, and also to be installed as a desktop application. With AskMoby’s weather application, users can now access custom weather reports for golfing, surfing and sailing, and get up-to-date access on weather conditions tailored specifically for each sport. Service providers such as AskMoby can create their applications using standard web technologies such as HTML and with FeedHenry’s platform, avoid the high cost of rebuilding its weather application for each destination.

“With the Unified Social Web and Mobile Application Platform, FeedHenry solves the market problem carriers and developers face in having to create multiple versions of an application for each mobile phone - it heralds a new way of delivering content to end users. FeedHenry is the first company to offer such a wide range of application delivery destinations for web applications. No other company offers a complete medium-agnostic solution across JIL, Betavine, Nokia Web Runtime, iPhone and Android,” said Barry Downes, CEO, FeedHenry.

“AskMoby’s weather app provides weather forecasts within an interactive map for weather information specifically tailored to users’ hobbies, and is designed for both web and mobile web browsing,” said Mark White, CEO, AskMoby. “Working with FeedHenry now brings the benefits of this innovative service out to end users who can integrate it into their social content.”


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