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Mark Donahue Mark Donahue is an associate editor for Telephony magazine. Previously, he worked in The Associated Press’ Chicago bureau, as well as two trade publications. He graduated from...more

Sprint extends $50 Boost service to CDMA

BOOST MOBILE TO OFFER HANDSETS ON NATIONWIDE SPRINT NETWORK WITH ‘MONTHLY UNLIMITED’ PREPAID PLAN


Sprint CDMA—Available January 13—and Nextel iDEN Network Powerhouse Combination Enhances Boost Mobile Phone Portfolio and Coverage to Serve over 274 Million Customers Nationwide


IRVINE, Calif. – Furthering its commitment to offer value and simplicity in no contract wireless services, today Boost Mobile®, part of the Sprint Prepaid Group, announced its popular $50 ‘Monthly Unlimited’ plan will be available on January 13, 2010 on the Nationwide Sprint CDMA Network reaching more than 274 million people. By late January, Boost Mobile customers will be able to take advantage of three new CDMA handsets that include Kyocera’s Sanyo Mirroâ„¢ SCP3810 and Sanyo Incognitoâ„¢ SCP6760, along with Boost Mobile’s first smartphone, the BlackBerry® Curveâ„¢ 8330 from Research In Motion (RIM) available on a new $60 ‘BlackBerry Monthly Unlimited’ plan.


Consumers choose Monthly Unlimited for nationwide cell phone service without a contract because it offers a superior network with fewer dropped call rates* compared to prepaid carriers MetroPCS and Leap. And with the addition of Sanyo and BlackBerry handsets to its current portfolio of durable Motorola handsets, Boost Mobile offers a superior handset line-up compared to no contract offers from Straight Talk and Page Plus.


“Offering Boost Mobile’s Monthly Unlimited plan on the Nationwide Sprint Network, in addition to being currently offered on the Nextel National Network, significantly maximizes our growth potential in the prepaid arena,” said Dan Schulman, President, Sprint Prepaid Group. “Those who have been intrigued with the simplicity and transparency of the Boost Mobile offer will have even more reason to join with our increased selection of network capabilities and phones.”


About the CDMA Handsets


• Sanyo Mirro by Kyocera: priced at $99.99, is a sleek yet affordable phone that is perfect for Boost Mobile customers who value easy-to-use features, connectivity and simplicity. In an attractive, classic flip form-factor, Mirro features a high gloss mirrored Platinum finish with external glow-through caller ID and adds fun and functionality with a 1.3MP camera with digital zoom, Web access, GPS enabled, Bluetooth enabled and instant messaging.


• Sanyo Incognito by Kyocera: priced at $149.99, Incognito is Boost Mobile’s first horizontal flip device and comes in a shiny Silver Chrome color with a “hidden” exterior keypad and OLED display that comes to life with use of the touch screen. Inside, Incognito opens to reveal a full QWERTY keyboard, ideal for social networking and entertainment, and delivers music, video and Web browsing to provide the user with a PC-like experience anytime, anywhere. This exciting phone includes haptic feedback on the exterior touch screen, a 2MP camera with video recording and zoom, direct access to social networking sites, a music and video player and instant messaging. Incognito will be available for purchase later this month on the Monthly Unlimited plan, and for an extra $10 per month, data-centric users can add 3G speed.


• BlackBerry Curve 8330: priced at $249.99, is the first smartphone to join Boost Mobile’s broadened handset portfolio. Available in widespread distribution later this month, the BlackBerry Curve 8330 smartphone on Boost Mobile’s BlackBerry Monthly Unlimited plan will include unlimited talk, text, Web and email for $60 per month.


One year ago on January 22, 2009, Boost Mobile introduced Monthly Unlimited, the first unlimited nationwide talk, text, Web and walkie-talkie plan for a prepaid rate of $50 per month on the Nextel National Network. The offer was an instant hit, drawing in over two million new customers in 2009; in third quarter alone, Boost Mobile achieved prepaid net customer additions surpassing those of MetroPCS, Leap, T-Mobile prepaid, AT&T prepaid and Verizon prepaid—combined.


“From the fastest nationwide walkie-talkie technology** on the Nextel network to select Sanyo and BlackBerry handsets that support Sprint’s high-speed 3G networks and offer a robust data experience, Boost Mobile continues to offer a device portfolio that appeals to today’s value-conscious consumer,” continued Schulman.


About Boost Mobile

Boost Mobile, part of the Sprint Prepaid Group, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its ‘Monthly Unlimited’ service, offering unlimited nationwide talk, text and Web for $50 per month, and with its ‘BlackBerry Monthly Unlimited’ service, offering unlimited nationwide talk, text, Web and email for $60 per month. Boost Mobile ‘Monthly Unlimited’ offers flat-rate, nationwide service on the Sprint and Nextel Nationwide Networks reaching over 274 million people with no activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo and Research In Motion, ranging from entry-level to high-end. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, RadioShack, Target and Walmart; Sprint retail stores and independent wireless dealer locations and on HSN, a leading television home shopping network; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.


Media Contacts:

Boost Mobile Media Bureau

949.748.3440

Press@BoostMobile.com


# # #


* Based on independent third party drive test data from Sep 08-Jul 09 for the 21 common Boost/Cricket markets and the 10 common Boost/MetroPCS markets within the top 50 most populous U.S. markets. Visit http://www.boostmobile.com/about for additional details.


**Fastest claim based on initial call set-up time.


The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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