Oracle announced the general availability of Oracle Communications Marketing and Advertising, a new application that enables network operators to securely execute targeted mobile advertising and marketing campaigns.
Historically, the effectiveness of mobile advertising has been hampered by advertisers’ inability to deliver targeted offers. Oracle Communications Marketing and Advertising changes this direction as the only application that allows network operators to execute targeted mobile advertising campaigns based on subscribers’ demographic, usage and location information.
By unifying the network operator’s subscriber data and providing flexible campaign management tools, the application makes network operators more attractive business partners for advertisers and agencies.
Product features include:
Pre-built interfaces and pre-defined templates tailored for a variety of users including advertisers, ad agencies and publishers
Self-service tools that empower advertisers to create campaigns and monitor their effectiveness, while providing network operators secure control over the use of network resources
The ability to more
Archive by Kelly Healy
Oracle announced the general availability of Oracle Communications Billing and Revenue Management Release 7.4.
This latest release helps communications service providers, media companies and other service providers enhance customer service, respond faster to market demands and reduce operational costs.
Oracle Communications Billing and Revenue Management Release 7.4 helps service providers improve customer management capabilities; offer expanded pricing, billing and invoicing functionality; and enhance data accessibility to help the customer service representative (CSR) deliver better service.
The new release supports Oracle Application Integration Architecture for Communications, delivering to service providers using Oracle’s Siebel CRM new capabilities for managing high-value offers and streamlining collections processes.
New out-of-the-box integrations with Oracle Business Intelligence Publisher, Oracle Communications Services Gatekeeper and Oracle Enterprise Manager for increased flexibility and lower total cost of ownership are also available in this release.
The software also enhances overall performance and expands support for current technology standards, including Transferred more
Oracle Research Reveals Challenges Communications Service Providers Face in Serving and Retaining Customers
Today Oracle released research that demonstrates that a lack of integration between departments and business systems is challenging the ability of communications companies to serve and retain customers effectively.
The study, entitled “Fostering Customer Intimacy for Communications Service Providers in Europe and the Middle East” and conducted by Vanson Bourne, involved a survey of 46 senior customer management executives for various communications service providers (CSPs) and 3,750 consumers across Europe and the Middle East (EMEA).
The study found:
A surprising lack of integration between customer-facing teams and their business systems:
o Two-thirds of CSPs (65 percent) admitted that customers are unable to resolve queries by calling just one number.
The vast majority of CSPs’ systems leave them unable to effectively retain customers:
o More than three-quarters of CSPs (80 percent) currently do not have the systems and processes in place to identify and retain customers more
Oracle Announces Research on Impact of the Digital Age on Future Media and Telecommunications Business Models
Today Oracle, in partnership with United Kingdom-based trends consulting group The Future Laboratory, launched the results of the “Capitalizing on the Digital Age” study, which explores how the digital world changes consumer behavior and the challenges that it will present for communications and media companies in the future.
Drawing from a panel of global experts – including Martin Lindstrom, author of Buyology; Hugh Garry from BBC Radio 1 Interactive and Anders Sandberg from the Future of Humanity Institute at the University of Oxford – the study explored how current and emerging social, cultural, economic and technological forces would impact the future business models of communications and media companies.
The panel assessed influences such as the rise of “freemium” services, the increasing professionalism of the creative consumer, and technological advances such as semantic search to build a picture of consumers’ media consumption in the next five to more
To help users automate expense reporting for cash transactions, Oracle has introduced the Oracle iReceipts® App and integrated it with Oracle’s PeopleSoft Enterprise Expenses.
Oracle iReceipts allows employees to capture cash transactions on the iPhone and iPod touch as they occur, then easily submit these transactions to Oracle’s PeopleSoft Enterprise Expenses.
Oracle iReceipts allows users to capture receipt images with the iPhone Camera rather than having to deal with several paper receipts. The images are then processed as normal within the PeopleSoft Expenses solution. The app can also automatically tag transactions with a user’s location using location based features.
This solution will be available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/ for Oracle customers currently running Oracle’s PeopleSoft Enterprise Expenses Release 9.0 and the soon to be released version 9.1.
With the Oracle iReceipts App users can leverage the innovative more
DIRECTV Extends Use of Oracle CRM On Demand with Contact Center Application to Improve Service to Dealers
DIRECTV, Inc., which provides satellite television service to more than 18 million customers in the United States, has extended its use of Oracle CRM On Demand by deploying Oracle Contact On Demand for the retail division of its customer service group, which works directly with dealers. DIRECTV worked with Oracle Consulting on the implementation.
Due to its geographically dispersed service area, DIRECTV relies on more than 5,000 retailers to sell its services. The new contact center application provides the sales and support agents that manage relationships with these dealers with tools to deliver faster, more accurate service.
With the ability to route calls, DIRECTV has enabled the creation of centers of excellence – agents that have specific skills or knowledge in a particular area – which accelerates call resolution.
Further, Oracle Contact On Demand allows contact center managers to identify problems based more
Innova S de RL de CV, a direct to home (DTH) satellite television provider serving approximately 1.8 million subscribers in Mexico, Central America and the Dominican Republic under the SKY brand, has selected an integrated suite of Oracle® Communications applications.
Innova will deploy Oracle Communications Billing and Revenue Management, Oracle Communications Service Activation and Oracle Communications Metasolv Solution to accelerate time to market for new products and services as well as simplify operations for current and future services.
Additionally, Innova will leverage Oracle Application Integration Architecture for Communications, a pre-integrated business application platform based on Oracle Fusion Middleware that offers pre-built, sustainable integrations between the new applications and Innova´s existing Oracle Siebel CRM application, to simplify key business processes such as order to bill and agent-assisted billing care.
After a year-long evaluation, Innova selected Oracle based on the vendor’s ability to provide a comprehensive, integrated more
TelefĂłnica O2 Czech Republic, the leading fixed and mobile operator in Central and Eastern Europe, has successfully deployed Oracle® Communications Unified Inventory Management as part of its transformed, end-to-end business support system and operations support system (BSS/OSS) architecture.
With multiple existing in-house and third-party inventory systems, TelefĂłnica O2 Czech Republic needed to define, manage and unify its customer services and associated logical resources (such as phone numbers and IP addresses) and physical resources (such as switches and routers) to dramatically reduce service introduction times and automate service fulfillment.
Ness Technologies, Oracle’s partner in the Czech Republic, managed the project and, within three months, successfully deployed Oracle Communications Unified Inventory Management to provide both a technical customer service catalogue and inventory as part of the end-to-end architecture.
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