Reading List: Social Platform Wars; Cisco Web 2.0; the Google Cloud; and more
- Did you know there’s an open source implementation of Google’s Open Social platform called Shindig? I didn’t. Google’s getting a hard time for pushing the release of Open Social to 2008 — but the software clearly is moving forward. But Facebook isn’t standing still…..
- Facebook has made its social network platform available for any company to license, a clear counter to Google’s Open Social initiative. Any service providers interested? Second-tier social network Beebo is basing their platform on the code. By doing that, they automatically ensure that all Facebook applications will run on their platform — voila, instant interoperability. Meanwhile, Here’s a good story on where the social network “open network” evolution is headed.
- What do the last two postings mean? The social network *platform* wars are underway. Service providers need to watch this platform competition closely and begin to make bets or align themselves among the various camps if they want to play in this area rather than see their customers jump off the telco “platform” and onto new platforms where they might find their voice needs served with just-good-enough VoIP calling. Think this has no chance of happening? Think again.
- This Firefox extensions brings VoIP calling to your browser toolbar — you still need a provider or SIP server but it makes it easier to make a Web-initiated P2P call. You can even input a corporate server or Asterisk PBX if your enterprise is running voice over IP.
- Mobile advertising is apparently off to a slow start — but it’s early and the best practices and accepted models haven’t been discovered yet.
- A bit of news on Cisco’s Web 2.0 plans, which have been formalized into its Entertainment Operating System, still more vaporware (or revenue-vapor) than meaningful product for the networking giant.
- Business Week cover story on Google’s “cloud computing” strategy. - Scott Karp blogs “Why I Stopped Using Twitter”: Answer: consumption-overload. This will clearly be a generational-divide issue.
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