Time Warner Telecom is changing its name.

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Following my recent article and column on priority text messaging, I received several emails from companies wanting to make their text messaging platforms known or suggesting alternative emergency provisions built into SMS. This included operators’ use of First Delivery Attempt (FDA), a cost-savings measure that tries to circumvent the SMS center to immediately deliver text messages, as well as companies instead focused on improving the viability of these SMS centers.

From the readers, however, rather than focusing on what service providers could do, they focused instead on what they should do. more