A sneak peak at AT&T’s new wireless portal

AT&T is giving MEdia Mall a much needed face lift, updating the navigation and graphical user interface with a new design from UIEvolution. The new portal won’t go live until after CTIA, but you can preview it here.

Yeah that 3D interface is pretty cool, but that’s not what you’ll be seeing on the phone. The individual phone screens embedded in the various storefronts are actually the new portal catalogs. As you can see, not too much has changed. AT&T is really just sprucing up the site, acknowledging that the graphic capabilities of all of its devices have gone beyond mere text but at same time that the graphical capabilities of its lower-end devices are still limited.

The only really new thing is the ability to preview ringtones before you buy them–not exactly a big leap, but it’s certainly handy. What the new interface really does is bring the portal on par with a lot of the individual content sites that MEdiaNet links to. 

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