Archive for April 1st, 2008

CTIA: NBCU expands ad-driven mobile presence

NBC Universal today announced plans to build its mobile presence through partnerships with Verizon Wireless, AT&T and Research In Motion to carry NBCU’s ad-supported mobile web sites. With brands like NBC, Universal Pictures, USA Networks, Bravo and others, consumers will get direct access to more than 60 WAP sites on their handsets. These partnerships announced today at Mobile Entertainment Live in Las Vegas, expand upon its existing relationship with Alltel Wireless, announced in July of last year. more

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