I’ve spent considerable time writing about green initiatives within the telecom industry — you can read it all here – and I personally consider the telecom industry to be at the heart of a lot of what we can do to save energy. But for all of that, I’ve seen very little in the way of advertising and promotion from telecom service providers where environmental benefits are concerned.
I don’t know if this is because advertising dollars are very tight, or because telecom players aren’t convinced consumers care. Enterprises certainly do - because energy savings affects the bottom line — but advertising may not be the way telecom service providers are getting their message out to their enterprise and SMB customers.
But I think promoting the envirnomental benefits of today’s telecom services has merit, and it’s something I’d like to see the industry do. Such advertising would raise the visibility of telework, telepresence, remote energy management, and remote monitoring services, all of which will be based on broadband connections. The current projections for 2009 revenues in telecom don’t look good, but lowering broadband prices and battaning down the expense hatches only goes so far.
I think telecom needs to take a broader view, and display some of its vision for what the future could be, if we made better use of telecom resources already available to us.