Although it officially launched its $50 Unlimited service plan with no hidden charges last month, Boost Mobile is kicking off a new marketing campaign and brand new image this week. Once known for its irreverent, out-there commercials targeting young, hip wireless users, Boost is now going after an increasingly large group of consumers who feel wronged by their wireless provider and are suspicious of offerings that seem too good to be true. With a lineup of commercials showing some awkwardly wrong situations (pigs eating ham, a coroner dropping a burrito in his subject, excessive armpit hair – you get the idea), Boost wants to show that wrong as it may seem, it’s not worse than wireless operators hiding cumbersome charges in their so-called unlimited plans. Boost’s new offering boasts no hidden charges – no telecom taxes, overage or roaming charges and no activation fees. more

The first quote I’ve seen to emerge from the Mobile World Congress this week as an unmistakable setup for a joke is this one from Microsoft CEO Steve Ballmer:

“The time has come for us to take the full Windows experience to mobile phones.”

Anyone want to take a crack at the punchline? Leave a comment below.