Archive for August 20th, 2009

FLO TV launches audience measurement system

FLO TV might not be willing to tell exactly how big its audience is, but it will sell second-by-second viewership data of its subscribers to get advertisers on board. The multicast mobile television service, a wholly owned subsidiary of Qualcomm (NASDAQ:QCOM), today announced it has partnered with digital audience measurement company Rentrak (NASDAQ:RENT) to provide comprehensive standard viewership and impression reporting for Qualcomm’s FLO TV live mobile TV service. more

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