4G World: Cisco’s Nagesh urges adaptive personalization
Although all-you-can-eat packages tend to dominate wireless pricing today, operators are exploring ways to introduce creative pricing plans that draw on what consumers’ value and – most importantly – are willing to pay extra for. And with the growth of mobile data traffic, this may become necessary to make money on data. According to Cisco’s director of service provider marketing Kittur Nagesh, wireless operators need to build new business models around consumer’s favorite applications. more







