Apple (NASDAQ:AAPL) lifted the veils of secrecy around application development today, and Research In Motion (NASDAQ:RIMM) announced innovations on its BlackBerry App World. Specifically, Apple updated its Developer Center Web site with the ability for developers to track their software as it progresses through the App Store’s oft-criticized approval process, and RIM gave its BlackBerry user interfaces a face lift, as well as promised carrier billing in App World by 2010. more

Adobe’s (NASDAQ:ADBE) group platform evangelist, Kevin Hoyt, was at the TelcoTV show this week, aiming to sell telcos on the idea of using the company’s Flash media player to deliver video to the home.

“Consumers are demanding the full Web, and part of the full Web is Flash,” Hoyt said.

Version 10.1 of the Flash player, introduced this year, is coming to living rooms in 2010 through a partnership with chip vendor Broadcom. It’s also part of Adobe’s Open Screen Project, an effort launched last year to remedy the fragmentation of video-enabled consumer electronics by using Flash to play video in the home, eliminating the need for service providers to have to adapt video content for myriad different devices.

Adobe’s “goal,” Hoyt said, is for TVs to come equipped with Flash when consumers buy them. more