Would you use Adobe’s Flash to deliver IPTV?

Adobe’s (NASDAQ:ADBE) group platform evangelist, Kevin Hoyt, was at the TelcoTV show this week, aiming to sell telcos on the idea of using the company’s Flash media player to deliver video to the home.

“Consumers are demanding the full Web, and part of the full Web is Flash,” Hoyt said.

Version 10.1 of the Flash player, introduced this year, is coming to living rooms in 2010 through a partnership with chip vendor Broadcom. It’s also part of Adobe’s Open Screen Project, an effort launched last year to remedy the fragmentation of video-enabled consumer electronics by using Flash to play video in the home, eliminating the need for service providers to have to adapt video content for myriad different devices.

Adobe’s “goal,” Hoyt said, is for TVs to come equipped with Flash when consumers buy them.

The Open Screen Project’s ranks already include a who’s who of big media names and handset manufacturers as well as Google, Comcast and Verizon Wireless, all of which get to distribute Flash for free thanks to their membership. But one of the challenges in evangelizing the Open Screen Project to TV manufacturers is that to become a member TV manufacturers must enable over-the-air updates to Adobe software.

“That’s one of the hurdles,” Hoyt said.

One device that hasn’t welcomed Flash on board is the iPhone. After Apple declined Adobe, concerned that putting Flash on the iPhone would further develop Adobe’s considerable developer base rather than grow Apple’s, Adobe took the backdoor way in: It created a Flash player iPhone app and demonstrated it on the iPhone in October. Adobe hopes that the demonstration will help convince Apple to come around.

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