With only one week of Droid sales under its belt, Flurry Analytics’ latest statistics on Verizon Wireless’ (NYSE:VZ, NYSE:VOD) exclusive Motorola (NYSE:MOT) Droid suggest VZW’s $100 million integrated marketing campaign paid off. Flurry said 250,000 Droids were sold in week one, compared to 1.6 million iPhone 3G S last June and 60,000 HTC MyTouch 3Gs on T-Mobile (NYSE:DT) in August.
There are clearly extenuating factors in the phones’ launches. Important to note is that Apple launched in eight countries, while Motorola only had one. Apple also has more than 25 million second-generation iPhones already on the market with six million of those users expected to upgrade to the 3G S. With these facts in mind, Flurry said Motorola and Verizon did exceedingly well for themselves in week one. The Droid was the fastest selling Android device to date, beating the MyTouch 3 by a factor of more than four. There are plans to expand the device to more global markets as well, with Motorola forecasting one million units sold before the year’s end.
Flurry estimates sales by the number of new handsets detected within its system, adjusted for the level of Flurry application penetration by handset.