Verizon Wireless (NYSE:VZ, NYSE:VOD) and AT&T (NYSE:T) won’t be calling a truce anytime soon. The competing carriers continued their commercial attacks on one another today. For AT&T, actor Luke Wilson shares the value of AT&T’s rollover minutes compared to VZW, a message that AT&T has been driving home in most of its commercials to date. AT&T lets users keep their unused monthly minutes, but they do expire after a year of non-use.
Roll-over minutes are nice, but there seems to be a lot more pressing issues (the network!) that AT&T could be addressing. Is it time to pick a new marketing message, AT&T?