VZW: iPhone for girls, Droid for boys? - video
Verizon Wireless’ (NYSE:VZ, NYSE:VOD) rebuttal to AT&T’s (AT&T:T) latest commercial painted a pretty clear message that the iPhone may be pretty (a “tiara-wearing digitally clueless beauty pageant queen” if you will), but the Droid is fast, not to mention perfect for men who enjoy destruction and explosions.
Since the release of the Droid on VZW, Motorola (NYSE:MOT) has beaten out Apple (NASDAQ:AAPL) in brand loyalty amongst men 18 years and up, so VZW is clearly playing up that angle. It may be alienating some of its potential women buyers, but that appears to be its intention.
Whose court is the ball in now?
