Helping providers win at the marketing game - on demand

NextGen Marketing Group, a virtual marketing shop with very deep executive roots in the telecom industry, this week launched new suite of services to help its telco customers cut their marketing costs while keeping the marketing pedal to the metal.

NextGen CEO Gregory Crosby said his company’s more virtual approach to delivering external sales and marketing help to carriers is in line with key industry trends — including the need for telco marketers to do more with less while at the same time delivering marketing messages in a vastly more complex and competitive marketetplace.

NextGen’s new offering includes a variety of turnkey marketing services — all delivered online via video and Web conferencing tools, Crosby said. The comapny’s “NextGen Braintrust” project teams use those tools to work virtually with customers via hourly consultations, project leadership engagements or as fully outsourced resource hires. Telco customers can also buy memberships to the services at predetermined rates on a quarterly or annual basis, in an approach NextGen’s Crosby described as “on-demand” marketing.

In addition to those capabilities, customers can shop in NextGen’s V-Market for additional marketing services, including mobile, digital display, interactive collateral, social media and video marketing services, Crosby said. Also available are key marketing applications, delivered via a software as a service (SaaS) platform.

NextGen Marketing Group is run by a number of former industry execs who helped lead marketing activities at companies including Verizon, Microsoft, AT&T, BT, Qwest and elsewhere.

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