On the same day (and at the same investor conference) that AT&T’s Mobility and Consumer Markets CEO Ralph de la Vega talked about how his company is preparing consumers for usage-based billing models, Sprint (NYSE:S) CEO Dan Hesse shared his own thoughts on the subject.
“When you think about post-paid — and I don’t know what’s going to happen — it’s not just going to be your phone,” Hesse said. “It’s going to be your camera, your iTouch, your gaming device – they’re all going to become wireless, so what’s going to be the right plan for those? As we move into 4G, it’ll be much less about minutes and more about gigabytes (GB) as the main driver of what customers are buying per month, because it’s going to be VoIP-oriented. Minutes will be largely irrelevant. It’s going to be data-oriented. Customers may buy 100 GB of data rather than by month, they may buy monthly contracts or 1- or 2-year [contracts]. We want to have the flexibility — in wholesale and retail, prepaid and post-paid, with multiple brands — to move and morph, because business models are going to change…The biggest growth will come from non-traditional wireless devices.”