Training telco employees on how to use social media (Video)

There’s a now often-told anecdote about a sole employee within Comcast starting using Twitter to respond to customer complaints — setting off what company CEO Brian Roberts has called a “culture-changing” event.

Are telecom service providers ready to join the social media parade?

They are in Australia, where Telstra has made social media training mandatory for its 40,000 employees (video after the jump).

According to Mashable.com:

The 40,000+ person company makes social media training mandatory for its employees and formalized a policy of “3Rs” – responsibility, respect and representation. Taking things a step further, today the company is trying something about as transparent as it gets – publishing their entire social media training guide online, so that anyone can check it out, learn and critique.

They’ve also produced a video, complete with a somewhat scary talking avatar:

Are you ready for social media training? Let us know in the comments below.

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