Flurry, Pinch Media merge analytics businesses
Smartphone application analytics start-ups Flurry and Pinch Media announced today they will merge their businesses, making them the analytics authority for the Apple (NASDAQ:AAPL) iPhone and Google (NASDAQ:GOOG) Android devices. Combined, the two companies will cover more than 80% of all iPhones (or four out of every five on the market), iPod Touch and Android devices (or two out of three) worldwide.
The new company, which will retain the Flurry name, will focus on unifying the two services and increasing the free analytics feature-set they offer. By combining forces, the companies said they will be able to track more than one billion end-user sessions per month on applications installed across 50 million unique iPhone, iPod Touch and Android devices. A new service currently in private beta dubbed Flurry AppCircle will also allow developers to take the data the company garners and use it to target consumers and increase sales in the iPhone App Store.
In a fact sheet on the merger, the companies stressed that the merger was born from the compatibility of the two companies and to increase their reach as the app space continues to grow. They said it was not an acquisition nor financially necessarily for either. Flurry, launched in September of 2008, already counts AT&T and T-Mobile as customers as well. The companies said that customers coming from either side will have access to new features when the unified service launches next year.
December 28th, 2009 at 4:55 pm
The new Flurry will probably do well with the middle and long tail of the mobile app analytics market by focusing on aggregated data, more generalized analysis and reselling developers’ data.
At Localytics, we’re focused on premium publishers and brands who are realizing the need for deeper analysis, more openness and full access to their data. Please take a look.
Brian
www.localytics.com
Leave a Comment