One thing I noticed in traveling the past couple of weeks is that you can’t necessarily judge a smartphone by its user interface. Looking over someone’s shoulder on an airplane or in a meeting, it’s not always clear exactly which smartphone they’re using, especially if they are deep in a calendar or email app, for example.
Chances are the person is swiping to a new screen or tapping on a virtual keyboard, whether it be an Apple iPhone, one of the many Droid phones or an HTC-enriched Windows mobile phone.
One wonders what will make a customer not caught in the daily sturm and drang of our industry choose one phone over another. The answer, of course, is marketing.