Matt Carter, the brains behind Boost Mobile’s $50 unlimited plan, is moving from prepaid to Sprint’s WiMax group, where he will take on the newly reinstated title of President of 4G. After Sprint (NYSE:S) acquired prepaid MVNO Virgin Mobile last month, Virgin CEO took Dan Schulman took over all prepaid operations, but Sprint has found a new task for Carter: performing the same black magic that revitalized Boost and launched the ‘unlimited wars’ in the US on Sprint’s newest business division, 4G.
Carter is stepping into shows that were originally filled by Barry West, Sprint’s former chief technology and President of 4G, who left for Clearwire (NASDAQ:CLWR) after the two companies’ merger of WiMax assets last year. After the divestiture, Sprint became the controlling stakeholder in Clearwire and began to offer service over its WiMax service as a MVNO. While Clearwire was still in few markets, Sprint kept the 4G President role vacant, turning over 4G operations to vice president of mobile broadband Todd Rowley. But with Clearwire expanding its footprint to 20+ markets, covering 30 million pops, this winter, Sprint appears to be renewing its efforts in WiMax, bulking up its local and nationwide ad campaigns and reinstating the 4G President’s role.
“Matt Carter has led Boost Mobile prepaid service to unprecedented growth in the last year, and he has the executive and marketing skills to maximize Sprint’s industry leadership in 4G,” Sprint CEO Dan Hesse said in a statement.